InVisiOTM Color Inspiration 2018+
The 2018+ Color Inspirations pull from the strength of global megatrends and insights in color research to identify current zeitgeist for creative decision-makers.
These 4 palettes were developed to aid designers and brand owners to consider color strategies at the earliest stages of the development process, and inspire them as they seek to incorporate emerging color direction into their designs.
This new collection of four influential and emerging color palettes focuses on magic, clashing viewpoints, nostalgia and cyber concerns:
In Pursuit of Magic: Challenging what is real and placing trust in the inexplicable, we seek to impart order over the chaos around us. Embracing the notion of self-empowerment, we are brought firmly into a world of limitless possibilities. Intrinsically magical in appearance, this palette extols well-being that’s imbued with a twist. Brassy gold conjures a positive energetic flow, while mystical purple hues exude calm and meditative qualities.
Polarized: Divisiveness or unity? Intolerance or acceptance? Our world is complicated; there is no escaping it. We live in a pluralistic society, one in which viewpoints clash. The Polarized palette reflects this conundrum through contrast and complexity. Multifaceted black shimmers with optimism, while purple hues shift to blue depending on your perspective.
Chasing Yesterday: The last half century has been marked by several cultural touchstones. This trend is a nod to the lo-tech charm of vinyl records, the visceral tug of Polaroid images, and the energetic freedom of the psychedelic design aesthetic. We mix, mash, and morph the nostalgia to create something fresh and exciting. The palette reflects modern takes on classic hues, with bright limes and golden yellows framed by an updated cream.
Public Privacy: Without a doubt, we live in an age where technology often outpaces our ability to develop safeguards against hacking. We’ve embraced the revolution with posts, tweets, likes, and shares at the risk of full disclosure. A saturated blue, glowing red and transparent chartreuse are suggestive of high-speed data streams, while foggy grey adds a note of stealth.