InVisiOSM Color Inspirations 2017
The 2017 Color Inspirations pull from the strength of global megatrends and insights in color research and identify current zeitgeist for creative decision-makers.
These 4 palettes were developed to enable designers and developers to consider color at the earliest stages of their development process, and inspire them as they seek to incorporate emerging color direction into their designs.
The 2017 Color Inspirations include four key movements:
Wabi Sabi: Can you feel the paradox? Cultural traditions are being preserved but also reinvented, and eternal impermanence is emerging as the new norm. What is no longer essential is trimmed away, while a complex simplicity embraces humble elements and celebrates imperfection. This palette features rich ruby and ocher, earthy green, and calming blues.
Wanderlust: It’s no secret that travel and exploration are at an all-time high. Pioneers, explorers and nomads of all ages are aching to experience life with a lighter load and find the shared humanity that unites cultures across the globe. Nude tones, inky blue, henna and shiny green reflect the human aspect of this journey
Bodhi: Society is waking up and taking responsibility. We’re vowing to make positive change a reality. As we move beyond merely meeting our physical needs toward achieving accountability and morality, we’re realistic that this change may not happen in a heartbeat. The hope of silvery skies, coppery sunsets and warm sunlight are combined with the uncertainty and veracity of taupe and crimson.
hYpeer: Young impresarios of today are intrepid, purposeful, and passionate as they disrupt the status quo, succeeding to an extent previous generations never imagined. Hopefulness and freshness dominate their digitally curated realities as their evolving identities materialize. Energetic colors rule their worlds. Shiny, transparent, saturated hues are disrupted by a deep opaque tone, while a highly de-saturated lime provides balance to this complex palette.